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How we helped scale LearnToCut from $0 to $100k ARR in less than 60 days
Our focus on building a strong online presence and engaging with their audience helped them achieve explosive growth and establish themselves as a leading player in the barbering education industry.
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Client Story Unveiled
Alexander Palov, the visionary founder of LearnToCut, embarked on a mission to revolutionize the online barbering education industry. With Silver Arrow barbershop as his foundation, he aimed to share his mastery of barbering trends and techniques with aspiring barbers. Having honed his skills as a hybrid barber stylist, Alexander understood the transformative power of education in achieving success. He dedicated extensive time to ensure his team at Silver Arrow performed at the highest standards.
After training with world-leading hair stylists in London, Alexander transformed his brand and salon into a thriving seven-figure business. This led to the birth of LearnToCut, an ultimate online course offering comprehensive knowledge on men's hair, branding, and attracting high-paying clients. Unlike the traditional learn-as-you-go approach, LearnToCut simplifies the process, emphasizing quality over quantity. Its aim is to empower barbers to break free from the cycle of long hours, low pay, and burnout, enabling them to build a strong industry identity and attract clients who value premium haircuts.
We played a crucial role in Alexander's journey, designing and launching an aesthetically pleasing website with a converting monthly and yearly subscription revenue model. Additionally, we leveraged social media platforms like Instagram and TikTok through targeted paid advertisements, while retargeting interested customers through effective email marketing campaigns. Together, we propelled LearnToCut towards success, expanding its reach and impact in the online barbering education space.
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Strategic Approach Unleashed
At Engagence, we embarked on a strategic journey to empower Alexander Palov and LearnToCut in their quest to launch a groundbreaking online barbering education platform. Leveraging our expertise as a digital marketing agency, we crafted a comprehensive approach to maximize their online presence, drive traffic, and convert interested prospects into loyal customers.
Website Design and Development: We started by designing and developing a visually appealing and highly functional website for LearnToCut. Our team focused on creating an aesthetically pleasing user interface that seamlessly guided visitors through the course offerings, subscription options, and registration process. We ensured a smooth user experience and a compelling brand representation that resonated with LearnToCut's target audience.
Paid Advertising on Instagram & TikTok: To expand LearnToCut's reach, we devised a strategic paid advertising campaign on popular social media platforms, including Instagram and TikTok. By identifying the most relevant audience segments and crafting engaging ad creatives, we attracted the attention of aspiring barbers, beauty enthusiasts, and individuals passionate about grooming. Our data-driven approach and continuous optimization efforts ensured that LearnToCut's ads were seen by the right people at the right time, driving traffic to the website and increasing course enrollment.
Email Marketing Campaigns: To further nurture and engage interested prospects, we implemented targeted email marketing campaigns. By leveraging the power of personalization and segmentation, we crafted compelling email content that resonated with LearnToCut's audience. We strategically retargeted those who showed initial interest, providing them with valuable insights, success stories, and exclusive promotions. Through effective email marketing, we encouraged prospects to take the next step, convert into paying customers, and join the LearnToCut community.
By combining our expertise in website design, paid advertising on social media platforms, and email marketing strategies, Engagence provided a holistic approach to launch LearnToCut's website, drive traffic, and convert interested prospects into dedicated students. Our strategic approach empowered Alexander Palov and LearnToCut to achieve their vision of transforming the barbering education industry, making a profound impact on aspiring barbers across the nation
Measurable Success Achieved
Our strategic approach at Engagence yielded remarkable results for LearnToCut, propelling the business from a mere concept to a thriving online education platform with tangible success metrics. In less than 60 days, our collaborative efforts drove outstanding growth, with over 150 signups and an impressive annual recurring revenue surpassing $100,000.
Specifically, we were able to generate $42,000 in annual recurring revenue from just $3,000 in ad spend, an additional $11,000 AAR from email marketing campaigns and the rest from organic social media efforts.
The measurable success achieved within this brief period demonstrates the transformative impact of our strategic approach at Engagence. By leveraging our expertise in website design, paid advertising, and email marketing, we propelled LearnToCut's growth trajectory, exceeding initial expectations and establishing the platform as a dominant force in the barbering education industry.
Through our collaborative efforts, we not only transformed LearnToCut's business idea into a tangible reality but also positioned it as a market leader, garnering significant signups and generating substantial recurring revenue. Engagence is proud to have played a pivotal role in the success of LearnToCut, and we remain committed to continuing our partnership, driving further growth, and empowering aspiring barbers on their educational journey.
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